The Journal
Words that help.
Short, plain-spoken pieces about books, writing, marketing, and growing a business. No jargon — just what works.
For Authors · 4 min read
How to Get a Book Published
The road from finished book to published book, in plain words — three doors lead there, and each one is simpler than it looks.
ReadFor Authors · 5 min read
Self-Publishing vs Traditional Publishing
Both roads lead to readers. What each one really costs, what you keep, and how to choose — in plain words, no fine print.
ReadFor Authors · 4 min read
How Much Does It Cost to Publish a Book?
Real numbers, no fine print — what authors really pay to publish a professional book, and where the money matters most.
ReadFor Authors · 4 min read
How to Find a Literary Agent
Big publishers mostly read books sent by agents. Here is how to find yours — what they do, where to look, and what to send them.
ReadMarketing · 4 min read
Book Marketing Services: What to Ask Before You Pay
Some book marketers are magic and some are hype. Six questions that tell the difference — before you spend a dollar.
ReadFor Businesses · 4 min read
Do You Need a Fractional CMO?
Big companies have a chief marketing officer. Small ones can borrow one — part-time, no big salary. Here is how to know if you need one.
ReadFor Businesses · 3 min read
What Is a Marketing Audit?
Before you spend more on marketing, find out what is working and what is wasted. Here is what a good audit checks.
ReadFor Businesses · 4 min read
Digital Marketing for Small Business: Where to Start
You know you should be 'doing digital marketing.' Here is where to actually start — the three things that matter first, and what to ignore.
ReadFor Authors · 4 min read
How We Help a Big Publisher Find Your Book
You wrote the book. Here is how we get it in front of the right people — step by step, in plain words.
ReadWriting · 5 min read
How to Write a Book People Want to Read
Five simple ideas that make almost any book better. No big words, no rules you must follow — just what works.
ReadMarketing · 4 min read
How to Tell People About Your Book
Your book is out. Now what? Simple ways to help the right readers find it — without feeling salesy.
ReadFor Authors · 4 min read
Your Book Is a Little Business
Books that earn money are run like businesses. Here is how to think about yours — numbers, plans, and book two.
ReadFor Businesses · 4 min read
Selling in the US and Canada, Without the Headache
Two countries, two sets of rules, one team. How small and mid-size companies grow across the border.
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